Dining Guide

New Mexico Nomad focuses on food and travel, targeting locals as well as potential visitors nationwide and internationally. The goal is to entice people to explore New Mexico and to add to their bucket lists by highlighting outstanding options for dining, lodging and activities. I designed the Dining Guide based on fundamental marketing tenets and the ability to produce verifiable results, with a specific focus on long term consistency and cost.

Most small, locally owned businesses don’t have substantial marketing budgets, which makes the use of traditional media cost prohibitive. Additionally, New Mexico’s saturated media market creates narrow niches, which means using one media resource usually doesn’t reach a business owner’s prospective client base. Furthermore, traditional media has become stagnant in terms of adding large numbers of new readers, listeners or viewers yearly.

The New Mexico Nomad’s social media audience is growing by 3,000-5,000/month on average. All campaigns are annual to maximize exposure and to provide consistent repetition. The cost for a listing is comparable to a one month ad in Local Flavor magazine or a small ad for a couple of weeks in the Weekly Alibi; however, the cost doesn’t reflect the value or impact of this campaign. The purpose of New Mexico Nomad is to develop a large audience, which doubles as an affordable and accessible marketing option for high quality, locally owned, small businesses that I legitimately recommend. It is advocacy rather than an ad.

Participants are welcome to change copy, photos, and video throughout the year. Traffic to the webpage and reach of individual posts can be tracked and reported (extra charge for comprehensive annual reporting due to time involved…no charge for basic reporting, like page views or 30 day snapshots).

Adventure Pricing Plans

Basic Listing | $500/year

The basic listing appears as a post on the Dining Guide. Most of the traffic to this page comes from Twitter and Facebook via posts promoting the campaign, as well as integration throughout the website to facilitate internal traffic.

  • Up to 300 words of copy
  • Up to 3 photos (hi resolution, horizontal preferred)
  • Interactive Map on Dining Page
  • Hyperlink/Logo needed

Example | When reviewing likes and views on current posts, please keep in mind that the new website has been up since January 1, 2019.

Clafoutis pastry

Premium Listing (Limited to 10/year) | $750/year

The premium listing allows businesses to provide more history, to tell their story, or to provide more detail related to products or services offered. The expanded content allows for more photos, video or slideshows to pique the interest of prospective diners. It allows restaurant owners to thoroughly highlight their dining room ambience as well as the menu. Furthermore, by telling a story and delving into more detail, the post becomes viable as a stand alone article. This allows me to post the article separately from the Dining Guide, which increases exposure and impressions significantly.

Premium listings are highlighted on the Dining Guide page and incorporated throughout the website.

  • Up to 1000 words of copy
  • Up to 10 photos (can be changed as needed)
  • Slideshows can be incorporated
  • Video can be incorporated
  • Interactive Map on Dining Page
  • Hyperlink/Logo needed
  • Additional links on related content throughout the website
  • Posted every 4-6 weeks as a stand-alone article to maximize the impressions

Example | When reviewing likes and views, please keep in mind that the new website has been up since January 1, 2019.

Social Media Advocacy (Limited to 10/year) | $1250/year

This package is intended to augment and amplify existing social media marketing efforts OR to serve as a surrogate for businesses with a limited social media footprint. The tactics vary based on the company’s social media profile and priorities (growth vs. increased engagement/reach, etc). Participation is limited due to the need to keep the content composition balanced on Nomad social media platforms (history, activities, food, travel, etc).

  • Hyperlink/Logo needed
  • Additional links on related content throughout the website
  • Premium Listing
    • Up to 1000 words of copy
    • Up to 10 photos
    • Slideshows
    • Video
    • Posted monthly as a stand-alone article to maximize the impressions
  • Social Media Advocacy
    • Benefit to companies actively utilizing social media
      • Boosts engagement/reach of existing content
      • Accelerates audience growth
    • Benefit to companies who are not active on social media
      • New Mexico Nomad serves as a social media surrogate
      • Increased brand recognition
      • Driving traffic to website
      • Social Media Development

I tailor the Social Media Advocacy to each participant’s objectives. For example, the parameters consist of bi-weekly posts on Twitter and Facebook OR weekly posts on one social media channel based on sharing content on behalf of companies who are active on social media vs. creating content on behalf of companies who are not active on social media.

Social Media Metrics & Third Party Audit of Post Value

Recipes

ADD ON MARKETING | $300/Post (Limit of 24 for 2019)

The New Mexico Nomad audience responds enthusiastically to recipes. They have consistent, evergreen appeal that does not diminish over time. Recipe articles include more than ingredients and directions. They highlight the chef, the establishment, the origin story, or the regional appeal of the dish and/or ingredients. Articles need to be substantive, because they are shared on a 4-6 week rotation on Facebook and Twitter. Regional specialties and recipes involving green chile are the most popular.

Overall, the goal is to make people hungry, pique their curiosity about different dining options, increase brand awareness, and to give them reasons to care about the people behind the scenes, e.g. owners, chefs, and staff.

I hyperlink the website, web menu or corresponding social media page on each post to maximize the benefit. Additionally, Buzzfeed style recipe videos are an option. They are engagement manna. Please call to discuss.

Examples | When reviewing likes and views on current posts, please keep in mind that the new website has been up since January 1, 2019.

For more information, email leslie@newmexiconomad.com or call (505) 933-1345.

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Dining Guide

Recipes

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