Flavors of New Mexico

New Mexico Nomad focuses on food and travel, targeting locals as well as potential visitors nationwide and internationally. The goal is to entice people to explore New Mexico and to add to their bucket lists by highlighting outstanding options for dining, lodging and activities. I designed the Flavors of New Mexico campaign based on fundamental marketing tenets and the ability to produce verifiable results, with a specific focus on consistency and cost.

Most small businesses don’t have substantial marketing budgets, which makes traditional media cost prohibitive. Additionally, New Mexico’s saturated media market creates niches, which means using one media resource usually doesn’t reach a business owner’s prospective client base. Furthermore, traditional media has become stagnant in terms of adding large numbers of new readers, listeners or viewers yearly.

The New Mexico Nomad’s social media audience is growing by 3,000-5,000/month on average. Campaigns are annual to maximize exposure. The cost for a listing is comparable to a one month ad in Local Flavor or a small ad for a week or two in the Weekly Alibi; however, the cost doesn’t reflect the value or impact of this campaign. It is advocacy rather than advertising. The purpose of New Mexico Nomad is to develop a large audience, which doubles as an affordable and accessible marketing option for locally owned, small businesses that I legitimately recommend.

Imminent Campaign Changes

Currently the campaign is set up as an individual article; however, I will be updating it to a format similar to the Lodging and Dining Guide as soon as I receive updated content and additional photos from current participants.

Copy, photos, and video can be changed throughout the year. The goal is to increase online sales and to open up additional markets. The approach is tailored to each participant’s goals. Based on conversations with existing clients, I have found many ways to help my partners within the context of this campaign and beyond it.

Basic Listing | $300/year

The basic listing will appear as a post on the Flavors of New Mexico web page. Most of the traffic to the website comes from Twitter and Facebook via posts promoting the campaign, as well as links to the information throughout the website to facilitate internal traffic.

  • Up to 300 words of copy
  • Up to 3 photos (hi resolution, horizontal preferred)
  • Interactive Map on Lodging Page
  • Hyperlink/Logo needed

Example | When reviewing likes and views on current posts, please keep in mind that the new website has been up since January 1, 2019.

Premium Listing (Limited to 5/year) | $500/year

The premium listing allows businesses to provide more history, to tell their story, or to provide more detail related to products or services offered. The expanded content allows for more photos, video or slideshows to pique the interest of prospective customers. It allows proprietors to highlight a broad product line. Furthermore, by telling a story and delving into more detail, the post becomes viable as a stand alone article. This allows me to post the article separately from the Flavors of New Mexico page, which increases exposure and impressions significantly.

Premium listings are highlighted on the main web page and incorporated throughout the website.

  • Up to 1000 words of copy
  • Up to 10 photos (can be changed as needed)
  • Slideshows can be incorporated
  • Video can be incorporated
  • Interactive Map on Lodging Page
  • Hyperlink/Logo needed
  • Additional links on related content throughout the website
  • Posted every 4-6 weeks as a stand-alone article to maximize the impressions

Example | When reviewing likes and views, please keep in mind that the new website has been up since January 1, 2019.

Social Media Advocacy (Limited to 5/year) | $1000/year

This package is intended to augment and amplify existing social media marketing efforts OR to serve as a surrogate for businesses with a limited social media footprint. The tactics vary based on the company’s social media profile and business priorities (growth vs. increased engagement/reach, etc). Participation is limited due to the amount of time involved and the need to keep the content composition balanced on the Nomad social media platforms (history, activities, food, travel, etc).

  • Hyperlink/Logo needed
  • Additional links on related content throughout the website
  • Premium Listing
    • Up to 1000 words of copy
    • Up to 10 photos
    • Slideshows can be incorporated
    • Video can be incorporated
    • Posted monthly as a stand-alone article to maximize the impressions
  • Social Media Advocacy
    • Benefit to companies actively utilizing social media
      • Boosts engagement/reach of existing content
      • Accelerates audience growth
    • Benefit to companies who are not active on social media
      • New Mexico Nomad serves as a social media surrogate
      • Increased brand recognition
      • Driving traffic to website
      • Social Media Development

The Social Media Advocacy is tailored to each participant’s objectives, but the parameters consist of monthly posts on Twitter and Facebook OR bi-weekly posts on one social media channel. This is based on either sharing content on behalf of companies who are active on social media or creating content on behalf of companies who are not active on social media.

Social Media Metrics & Third Party Audit of Post Value

For more information, email leslie@newmexiconomad.com or call (505) 933-1345.

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Flavors of New Mexico

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